Mammoth BlackOut Weekend
March 2 - 4, 2012

SPONSORSHIP & PARTNERSHIP OPPORTUNITES

Creating Rewarding Opportunities

BlackNLA.com is the leading source of entertainment and lifestyle information for urban professionals in the Greater Los Angeles Metro Area. With its extensive access to and proven influence of the highly lucrative urban market, BlackNLA can assist you in the development and implementation of relevant programs that activate brand strategies, build brand image and drive increased sales. Through BlackNLA you can reach a profitable target audience with a brand they recognize, respect and rely on for current lifestyle and entertainment advice and options. BlackNLA will put your products into the hands of these consumers, creating an established platform upon which to effectively build strong recognition of and loyalty for your brand.

KEY DEMOGRAPHIC FACTS

  • BlackNLA: 32,000+ Members
  • 100,000+ Monthly views
  • 1.4 Million Hits per month
  • Gender: 60% Female and 40% Male
  • Employment: 68% office employees and 32% self-employed
  • Income: 58% - $65,000+ per year & 85% - $40,000+ per year
  • Age: 72% 21-40 years old
  • Location: 90% Live in Southern California
  • Education: 63% earned 4-year college degree or higher
  • Ownership: 49% Own their home
  • Ethnicity: 85% African American 5% Latino 5% Caucasian
  • Avid Buyers: Members are eager to try products or services that will help them maintain or improve their lifestyle
  • Influential: 70% have referred a friend to BlackNLA.com for resource or event information

BlackNLA Produced Event:

Movie Screenings (1 to 3 monthly) | After Work Mixers (8 to 12 annually) | Mammoth Ski Weekend | Annual Beach Party
Holiday Toy Drive | Business & Finance Seminars | Anniversary Party | Vegas Getaway Weekend | Holiday Themed Parties

Partnership Benefits:

BlackNLA will work with your company's marketing strategy to develop a plan combining all the resources available through BlackNLA that will reach your specific objectives and provide the necessary interaction to reach your marketing goals.

  • Increased brand awareness for your company and a demonstration of your support for activities and programs targeting African American businesses and professional growth.
  • Increase consumer traffic and sales
  • Opportunity to introduce new products and services



5TH ANNUAL MAMMOTH BLACKOUT WEEKEND

Mammoth BlackOut Event Demographics

  • BlackNLA.com – 26,000+ Members, 1.4 Million Hits per month
  • Gender - 60% Female and 40% Male
  • Average Age - 82% 25-40 years old
  • Location - 89% Live in CA, additional States include; CT, GA, IL, MA, MD, MS, NV, & TX
  • Educated - 63% earned 4-year college degree or higher
  • Ethnic Ratio – 85% African American
  • Participation Level – 60% Experienced skier/boarder, 20% Beginners, 20% Non-Skier/Boarder
  • Frequency - 65% Repeat Traveler with BlackNLA

BRANDING OPPORTUNITIES INCLUDE but are not limited to:

  • 5 Event Title Opportunities
  • Logo on website with live link
  • Tag on Radio ads
  • Logo on e-blasts
  • Logo on marketing material
  • Product sampling at event
  • Logo on event signage
  • Distribution of promotional items
  • Pre-Event BlackOut Mixer
  • Post-Even BlackOUt Party

SPONSORSHIP OPPORTUNITIES

Black Diamond Level

  • Logo on all promotional materials (emails, flyers, website, etc.)
  • E-blast campaign to over 325,000 potential attendees
  • Exclusive Title event during weekend "Mardi Gras BlackOut presented by…"
  • Logo on step and repeat
  • Sponsorship of pre-event mixer
  • Sponsorship of post-event party
  • Banner placement on BlackNLA.com website
  • 2 seats on deluxe motor coaches
  • Lodging for 2 during BlackOut Weekend
  • Signage displayed at all weekend events
  • Product placement at event
  • Promotional flyers in Registration Packet

Blue Circle Level

  • Logo on all promotional materials (emails, flyers, website, etc.)
  • Logo on step and repeat
  • Sponsorship of post-event mixer
  • Product placement at event
  • Promotional flyers in Registration Packet

Green Square Level

  • Logo on all promotional materials (emails, flyers, website, etc.)
  • Promotional flyers in Registration Packet

Packages can be customized to meet your specific needs.

CONTACT US
8391 Beverly Road, Suite #433
Los Angeles, CA 90048
(P) 323.954.8988

 

Previous Travel Events

  • Caribbean Escape 2005 - Westin St. John
  • Barbados Getaway 2007 - Turtle Beach
  • Mammoth BlackOut 2008
  • Encore Getaway - Vegas 2008 - The Ritz Carlton Lake Las Vegas
  • Mammoth BlackOut 2009
  • Encore Getaway - Vegas 2009 - The Ritz Carlton Lake Las Vegas
  • Mammoth BlackOut 2010 - Mammoth Inn
  • Urban Getaway Vegas 2010 - The Loews Lake Las Vegas